Building a brand identity is a key component of the marketing strategy of every company and business that wants to be recognizable and preferred by its customers. The purpose of brand design is to create the visual identity of a firm, company or person that encompasses
the essence it represents. It's a process that requires a lot of skill, psychology, knowledge of both marketing and advertising, and hard intellectual work that doesn't start and end with the graphic designer. To achieve a result, the designer works exclusively with the client in continuous collaboration and search for the best corporate identity.